With an organization-wide vision of Southern hospitality and world-class customer service, the Charlotte Regional Visitors Authority (CRVA) seeks to ensure that the visitors and events that come to the area have a positive experience. Our responsibilities include destination marketing through Visit Charlotte and management of Charlotte’s public assembly facilities which include Bojangles' Coliseum, Charlotte Convention Center, NASCAR Hall of Fame, Ovens Auditorium and Time Warner Cable Arena. Guided by three main mission objectives, the CRVA markets by bringing visitors and events to the Charlotte region, manages by making the visitors’ experience positive and the events successful, and maximizes by marketing and managing in a way that continues to bring visitors and events back to the region.
The 13-member board of directors gives leadership and guidance to newly-appointed Chief Executive Officer Tom Murray (press release). Management staff of the CRVA reports directly to the board which in turn is accountable to the City of Charlotte and the Mayor's office.
The CRVA benefits from a Visitors Advisory Committee, a 30+ member volunteer committee comprised of leaders from the hospitality industry in the region. This committee gives input to the board of directors on a variety of issues pertinent to this growing industry.
The CRVA manages city-owned assets whose value exceeds $500 million, employs 200 fulltime employees and a variety of temporary positions and has an annual operating budget of $50 million. On an annual basis, the CRVA facilities host over 600 events attended by approximately 2 million residents and visitors.
Visit Charlotte - www.charlottesgotalot.com
Visit Charlotte, formerly known as the Charlotte Convention and Visitors Bureau, operates as the sales and marketing component of the Charlotte Regional Visitors Authority (CRVA).
Bojangles' Coliseum - www.bojanglescoliseum.com
Bojangles’ Coliseum, located at 2700 East Independence Boulevard, is just minutes from Center City Charlotte. The historic venue hosts concerts, family shows, world-class figure skating, rodeo and bull riding competitions, and a host of other diverse entertainment events for all ages to enjoy. The landmark dome opened in 1955 as Charlotte’s first coliseum and served as the region’s major sports and entertainment facility for over 30 years. The building closed in 1988, but after extensive refurbishing and retrofitting, the 11,000 seat venue reopened to the public in 1993. The renovation restored the coliseum’s classic ambiance. The celebrated facility has been known by many names: Charlotte Coliseum, Independence Arena, Cricket Arena and now Bojangles’ Coliseum. Through the years the name has changed, yet one thing has remained the same. The quality entertainment that is experienced at Bojangles’ Coliseum creates memories that last a lifetime.
Charlotte Convention Center - www.charlotteconventionctr.com
The Charlotte Convention Center opened in 1995 as the perfect venue for conventions, trade shows, banquets and theater-style conferences, attracting more than half a million visitors each year. From its gracefully arched entrances to the glass concourses beyond, the Center was designed to be elegant and inviting.
NASCAR Hall of Fame - www.nascarhall.com
If you really need one more reason to come to Charlotte, well here it is: the NASCAR Hall of Fame. NASCAR has chosen the Queen City of Charlotte to be the site for this once-in-a-lifetime attraction for the State of North Carolina and the entire country. Completed in May 2010, this state-of-the-art facility honors NASCAR icons and creates an enduring tribute to the drivers, crew members, team owners and others that have impacted the sport in the past, present and yet to come. The Hall includes exhibit space, a Great Hall, a Hall of Honor, interactive entertainment, an on-site restaurant, retail outlet, and a state-of-the-art media center for the industry. The CRVA is responsible for the operation and management of the new facility.
Ovens Auditorium - www.ovensauditorium.com
Ovens Auditorium, located adjacent to Bojangles' Coliseum on East Independence Boulevard, opened along with the original Coliseum in 1955. For nearly half a century, world-greats have graced the stage of Ovens Auditorium. With a seating capacity of approximately 2,460, Ovens has hosted more than 7,000 events, attended by 9.4 million people. Ovens Auditorium has hosted top events and performances from the Billy Graham Crusade to Bob Hope and Bruce Springsteen. Broadway Shows, symphony concerts, opera, dance recitals and nationally known speakers have also found a home at Ovens, along with countless thousands of graduates who have walked across its stage to receive their diplomas. A recent five million dollar renovation at Ovens Auditorium provided upgrades to the auditorium, lobby exterior and grounds. These upgrades enable Ovens Auditorium to effectively serve the City of Charlotte with great entertainment events for many years to come. Still surrounded by its trademark fountains and rose gardens, Ovens Auditorium is truly among the finest of Charlotte's landmarks.
Time Warner Cable Arena - www.timewarnercablearena.com
This fabulous arena opened on Friday, October 21, 2005 as home of the NBA's Charlotte Bobcats and AHL's Charlotte Checkers. The Arena hosts a spectrum of events from professional and amateur sporting competitions to national and international draws in the family and entertainment arena, such as The Rolling Stones, Elton John and U2. This technological state-of-the-art, beautifully-decorated facility is a $265 million project in the heart of the center city. In addition to creating a high level of excitement and fan support, the arena is expected to attract a host of center city restaurants, shopping and nightlife.
CRVA FY13 Annual Report (PDF)
CRVA FY12 Annual Report (PDF)