The visitor economy is an incredibly important economic generator that fuels economic development and areas such as building transportation assets, raising the destination profile, attracting strategic events and enhancing quality of life. Learn more about how tourism in the Charlotte region makes a difference:
• Based on tax receipts, visitors spent $7.8 billion regionally in 2019 and nearly $6 billion in Mecklenburg County alone. The county leads the state in visitor spending by nearly 3.4 billion more than the next highest county, which happens to be Wake County.
• The tourism tax revenues produced in Charlotte save each and every Mecklenburg County resident $383 in tax savings annually. Tourism is the fourth largest employer behind healthcare, government and professional services.
• One in every 9 employed people in Charlotte work in the hospitality and leisure sector. It makes up more than 147,000 jobs regionally. Visitor spending directly supports nearly half of those hospitality and leisure jobs.
• Nearly half of the 9.5 million households located within the CRVA’s 12 strategic drive-in markets have seen our advertisements, resulting in 2.3 million new visitors to Charlotte and produced $462 million in economic impact and $255 million in new visitor spending.
• People who see CRVA advertising are 63 percent more likely to take an overnight trip to Charlotte. CRVA advertising also enhances the overall perception of Charlotte to its visitors, with targeted advertising surrounding culinary, outdoor recreation, diversity & inclusion and arts & culture improving potential visitors’ perceptions by 38 percent.
• Without the economic activity that visitor spending creates, the city wouldn’t have been able to fund or create some of Charlotte’s most defining assets – BB&T Ballpark, the renovations at Bank of America Stadium, The Westin Charlotte, Charlotte Convention Center, Levine Center for the Arts, NASCAR Hall of Fame and much, much more.
Download Charlotte: The Visitor Economy