The visitor economy is an incredibly important economic generator that fuels economic development and areas such as building transportation assets, raising the destination profile, attracting strategic events and enhancing quality of life. Learn more about how tourism in the Charlotte region makes a difference:
• Based on tax receipts, visitors spent $7.4 billion regionally in 2018 and $5.7 billion in Mecklenburg County alone. The county leads the state in visitor spending by two and a half times the next highest county, which happens to be Wake County.
• The tourism tax revenues produced in Charlotte save each and every Mecklenburg County resident $371 in tax savings annually. Tourism is the fourth largest employer behind healthcare, government and professional services.
• One in every 9 employed people in Charlotte work in the hospitality and leisure sector. It makes up nearly 140,800 jobs regionally. Visitor spending supports approximately 67,710 of those hospitality and leisure jobs.
• For every dollar spent in consumer-facing paid media for ‘Charlotte’s got a lot,’ the city sees a $115 return in spending in Charlotte area businesses. For every dollar of paid media dollar spent out-of-market, the city produces $6 in tax collections.
• Without the economic activity that visitor spending creates, the city wouldn’t have been able to fund or create some of Charlotte’s most defining assets – BB&T Ballpark, the renovations at Bank of America Stadium, The Westin Charlotte, Charlotte Convention Center, Levine Center for the Arts, NASCAR Hall of Fame and much, much more.
Download Charlotte: The Visitor Economy