More About Always Welcome Charlotte

April 14, 2016

What is the Always Welcome campaign?

The Always Welcome campaign has a unifying theme that is intended to showcase the diversity and inclusiveness of our community. This adaptable message removes the current political atmosphere in North Carolina from the conversation and has straightforward objectives. It can help organizations communicate Charlotte’s can-do business climate to current and prospective clients and customers, while also serving as a way residents can express how open and accepting the community they call home is.


Who is behind the Always Welcome campaign?

Always Welcome is not led by one singular entity. Instead, the campaign is being activated by a number of organizations across Charlotte, ranging from economic development organizations to corporations based here to small and large business owners, through promotional, earned media and grassroots efforts.


What does the Always Welcome logo represent?

The simple Always Welcome mark is fresh and vibrant. The letter forms and different colors in WELCOME represent Charlotte’s unique and diverse citizens, visitors and businesses. The tightness and overlap of the letters (making new colors) represent our community coming together.


Who does the Always Welcome campaign to speak to?

Always Welcome will be used to connect with a variety of audiences including residents, visitors, meeting planners, site selectors, prospective employers, developers and the businesses in the community.


How can I connect with the Always Welcome campaign?

Residents and businesses who want to utilize the campaign can go to for additional information and submit their information for access to the resource toolkit with social media and digital graphics, printable posters and more. Storefront decals are also available for interested businesses in the area – they can email


Where can I find Always Welcome around town?

Messaging for Always Welcome can be found in Charlotte at locations such as The Westin Charlotte exterior (to be installed on Wednesday), Center City news racks, area billboards, at BB&T Ballpark and the EpiCentre. The campaign is largely grassroots with social media and earned media playing a large role in spreading the word.


Learn more at