Research & Resources

The CRVA believes that research is the foundation for effective decision-making and has invested in numerous resources that help guide its strategic direction. In an effort to continuously remain open and transparent with stakeholders, below is a number of documents that drive the way we do business and how we work on behalf of the Charlotte community.

CRVA Strategic Plan Map

Three years ago, the CRVA embarked on a new strategic planning process. The result is a plan that provides a strong vision for the organization guided by direction in three main themes including organizational excellence (a focus on an “employee first” culture), competitive excellence (a focus on keeping the destination and the CRVA venues competitive over the long-term) and communicating value (a focus on serving as an advocate for the tourism industry).

CRVA Annual Report

The annual report is a brief snapshot of the CRVA’s collective progress and successes that’s captured at the end of the fiscal year (CRVA’s fiscal year ends June 30).

CRVA FY17 Sales & Marketing Plan 

An annual process founded on research, the FY17 Sales & Marketing Plan examines visitor trends, behaviors and demographics in addition to industry research on meetings and conventions and our various CRVA brands. The data guides the creation of our strategies that then shape tactical implementation as we promote destination awareness, attract visitors to the city and our venues, and book meetings and conventions.

Additional Resources

See below for other helpful resources that communicate the value of the visitor economy and its impact on Charlotte.