Partnerships That Power Charlotte
Major events like the Presidents Cup showcase Charlotte on the global stage, drawing visitors, fueling local businesses, and strengthening our city’s reputation as a world-class destination.
Collaboration That Drives Impact
Collaboration is one of CRVA’s Core Values and a cornerstone of our success. As the front door to Charlotte’s visitor economy, we bring together government, business, and community leaders to create results no single organization could achieve alone.
- Nearly 38,000 residents are directly employed in the visitor economy.
- Tourism in Mecklenburg County generates $7.7 billion annually in visitor spending.
- State and local taxes from visitors total $403.9 million, which translates into $893 in annual tax savings for each Mecklenburg County household.
These outcomes are made possible through strategic partnerships that extend the reach and impact of tourism for the benefit of every resident.
Key Partnerships
A strong partnership with the City is central to enhancing destination assets and growing Charlotte’s share of the visitor economy — which in turn fuels tax revenues that support city services and quality-of-life initiatives.
Together with Mecklenburg County, we help create a community of pride and choice. County services, parks, and programs are supported by tourism-driven tax revenue, ensuring residents benefit from every visitor who comes to Charlotte.
Charlotte Center City Partners
By promoting economic, cultural, and residential vibrancy in Uptown and surrounding districts, this partnership ensures that visitors experience the energy of Charlotte’s urban core while residents enjoy a thriving, connected city.
Charlotte Regional Business Alliance
CLT Alliance advances economic opportunity for the region. Our shared work demonstrates how tourism helps Charlotte compete globally for talent, business investment, and reputation
Greater Charlotte Hospitality & Tourism Alliance (HTA)
As a membership association representing businesses across the region, the HTA helps its members grow and succeed while strengthening Charlotte’s hospitality and tourism industry.
Charlotte Area Hotel Association (CAHA)
CAHA unites Charlotte’s full-service hotel community, advocating for growth in meetings and conventions while ensuring that visitor traffic translates into jobs and opportunity for local residents.
Blumenthal Performing Arts enriches Charlotte’s cultural fabric through world-class performances, Broadway productions, and community programs. The CRVA partners with Blumenthal on shows at Ovens Auditorium, helping bring nationally recognized performances to our community. Together, we position Charlotte as a thriving cultural destination where the arts drive both local pride and visitor appeal.
From professional tournaments to national championships, large-scale sporting events create hometown pride while driving millions in visitor spending. Our partnership with Charlotte Sports ensures these events are both memorable and impactful.
As the sanctioning body of the nation’s top motorsport, NASCAR is a valued partner in Charlotte. The NASCAR Hall of Fame, managed by the CRVA, is licensed by NASCAR and serves as a premier attraction for visitors worldwide.
Hornets Sports & Entertainment (HSE)
The Hornets and Spectrum Center are pillars of Charlotte’s sports and entertainment landscape. Together, we deliver unforgettable experiences for fans and generate measurable economic activity for our city.
Through Tepper Sports & Entertainment, home to the Carolina Panthers, Charlotte FC, and Bank of America Stadium, we partner to host world-class games, concerts, and events that elevate Charlotte’s profile on the national and international stage while fueling significant economic impact.
The Charlotte Checkers are a cornerstone partner at the Bojangles Entertainment Complex, bringing excitement, community pride, and family-friendly entertainment to the region. Their presence strengthens the BOplex as a premier destination for live events and helps drive visitor traffic that supports Charlotte’s hospitality economy.
Building Charlotte’s Future Together
Partnership is more than collaboration — it’s how Charlotte builds its future. By connecting the public and private sectors, the CRVA ensures that tourism delivers broad and lasting benefits, strengthening the economy, enriching culture, and creating opportunities for all who call Charlotte home.
Every visitor matters. Every partnership counts. And together, we’re shaping Charlotte’s future
Our Strategy
The CRVA's strategic plan reflects collective priorities balanced across four key areas related to customers, financial objectives, running the business and people and culture.