Charlotte Partnerships
Accomplishing Great Work Together
Collaboration is one of the CRVA's Core Values, which guides the organization's approach to both internal and external relationships. To achieve the vision of Charlotte as the most sought after city in the Southeast, the CRVA understands it cannot work in isolation. Strategic partnerships help make progress toward the common goals of increasing economic prosperity and quality of life for the community.
City of Charlotte
The CRVA and City of Charlotte collaborate on a variety of initiatives to enhance destination assets and support economic development. A strong partnership with the City is a fundamental aspect of successfully protecting and growing Charlotte’s market share of the visitor economy.
Charlotte Center City Partners
Charlotte Center City Partners facilitates and promotes the economic, cultural and residential development of the urban core of Charlotte.
Charlotte Regional Business Alliance
The Alliance’s mission is to enthusiastically collaborate to promote and advance the Charlotte region, creating opportunity, economic growth and prosperity for all.
Greater Charlotte Hospitality & Tourism Alliance
The Greater Charlotte Hospitality & Tourism Alliance (HTA) is a full-time private membership association representing a large variety of different businesses in the Greater Charlotte area, with a mission to help its members grow their businesses.
Charlotte Area Hotel Association
Representing the local full service hotel industry, Charlotte Area Hotel Association (CAHA) provides a forum for the exchange of ideas and resources in order to be influential in leading and directing the development of the meeting and tourism business in the region from the conventions, meetings and tourism hotels’ perspective while partnering with other organizations in the development of that business.
Charlotte Sports Foundation
The Charlotte Sports Foundation is dedicated to positively impacting the economy and quality of life in the Charlotte region by developing unique, large-scale sports events and business opportunities.
Mecklenburg County
Mecklenburg County's vision is to create a community of pride and choice for people to live, learn, work and recreate through programs and services that focus on social, education and economic opportunity.
NASCAR
The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. The NASCAR Hall of Fame, which is managed by the CRVA, is a licensee of NASCAR.
Hornets Sports & Entertainment
Owned by NBA legend Michael Jordan, the Hornets organization strives to deliver a relentless attack on the court, an unmatched experience in the stands and a positive impact throughout the community. The CRVA partners with HSE on the operation of the Spectrum Center.
Our Strategy
The CRVA's strategic plan reflects collective priorities balanced across four key areas related to customers, financial objectives, running the business and people and culture.