Visit Charlotte

Partners in Tourism

Tourism-centric businesses represent Charlotte’s fourth largest industry. CRVA Partners in Tourism strives to lift up these businesses through valuable benefits, marketing exposure, learning opportunities and more.

The CRVA Partners in Tourism program provides invaluable exposure to visitors, information and education to hospitality partners throughout Charlotte’s 16-county region. Whether a hotel, restaurant, entertainment venue, attraction or service provider, the CRVA Partners In Tourism team’s primary goals are to connect partners to the valuable spending that visitors bring to Charlotte and help to grow their businesses. Through effective networking opportunities, targeted advertising, promotional events and industry research and information, the team delivers access to countless ways the CRVA is fueling Charlotte’s robust visitor economy.

Partner Benefits

When you join CRVA Partners in Tourism, you join a network of more than 600 dedicated hospitality and tourism businesses who are invested in growing their businesses and Charlotte’s visitor economy as a whole. Below is just a sampling of the types of benefits partners are provided. The team recognizes that each business is different and works to build customized partnerships to meet partner needs.

Partner Events

CRVA Partners in Tourism is consistently working to schedule virtual and in-person opportunities to help partners learn, network and create new and innovative ways to grow their business. Through regular programming like Morning Mix, partners get exclusive access to learning about travel trends, CRVA’s marketing campaigns and tourism industry thought leaders. In addition, events such as VC Connection, Partner Orientation and Partner Appreciation Month connect businesses with fellow partners and CRVA staff through networking opportunities.

Access to Research & Marketing

The CRVA is a data-driven organization with a finger on the pulse of traveler trends and motivators as well as leading edge tourism industry research. Partners can easily plug into this beneficial stream of data through the many regular digital, virtual and in-person opportunities the program offers. In addition, the CRVA is charged with building destination awareness and driving visitation to Charlotte. Learn how the CRVA is accomplishing this through strategic marketing plans and how businesses can gain visibility through these complementary assets spanning digital content on the website, special campaigns, social media and more.

Hotel Leads

Partner hotels have access to room night leads through the Visit Charlotte Sales Team, which books upwards of 500 events for future years annually representing more than 400,000 room nights. These events take place across the region, ranging from citywide conventions taking advantage of all that Uptown has to offer to amateur sporting events utilizing recreational facilities in outlying areas.

Contact Our Partnership Team

Patty Hunter

Patty Hunter

Director of Partners in Tourism

Amanda Wynn

Amanda Wynn

Partners in Tourism Manager

Alex Hilse

Alex Hilse

Partners in Tourism Coordinator

Partner Portal

Already a Partner in Tourism?

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