Trusted Leadership

Who We Are

The CRVA is the leader of the community's hospitality industry, the region's fourth largest sector, which employs 1 in 9 residents and generates $7.8 billion in direct visitor spending with local businesses.

A Diverse, Highly Engaged Team

The CRVA team is a group of diverse individuals working together toward a shared vision and mission. Team members are valued for their unique contributions and expected to grow their skills under a distributed leadership model. The CRVA culture helps maintain the organization's competitive advantage and creates an environment where employees are engaged and proud to come to work each day.

Our Core Values

CRVA Leadership

Meet the Charlotte Regional Visitors Authority's Executive Leadership Team and Board of Directors.

Our Leadership

Historic & Beloved Venues

The CRVA manages several city-owned assets that contribute to Charlotte's appeal and create lasting memories for those who visit. From the iconic NASCAR Hall of Fame to the historic Bojangles Coliseum and Ovens Auditorium, Spectrum Center and the Charlotte Convention Center.

Our History

Partner to the Community

Positive things happen when people and organizations come together. The CRVA is proud to collaborate with several organizations committed to serving the community, its residents and making the Charlotte region a vibrant destination to live, work, play and visit.

Charlotte Partnerships

Our Strategy

The CRVA's strategic plan reflects collective priorities balanced across four key areas related to customers, financial objectives, running the business and people and culture.

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Mission

Embracing an inclusive, employee-first culture, the CRVA is the trusted leader of Charlotte's visitor economy, which elevates community prosperity through destination-defining infrastructure, impactful branding and job growth.

Vision

Charlotte will be recognized as the most sought after city in the Southeast, known for its undeniable energy, passionate people and captivating experiences.

The Trusted Leader of Charlotte's Visitor Economy

What We Do