What We Do

The CRVA is a trusted steward of Charlotte’s visitor economy, representing multiple brands that shape millions of customer experiences annually.

What We Do Matters to Charlotte

The CRVA leads in destination development, marketing and venue management capabilities for the Charlotte region. Supported venue brands include the Charlotte Convention Center, Bojangles Entertainment Complex, NASCAR Hall of Fame and back-of-house operations at Spectrum Center. Through the CRVA’s sales and marketing arm, Visit Charlotte, additional brands supported include the Charlotte Regional Film Commission and three Visitor Info Center locations.

Who We Are


The CRVA is guided by a five-year strategic plan built upon the foundational Core Values of the organization. The plan reflects collective priorities in areas related to customers, financial objectives, business and employee management and culture.

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Research & Reports

The CRVA’s strategy has long been rooted in data-driven analysis. Because of this, the organization relies heavily on the research of industry thought leaders, insightful forecasting and timely reporting.

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Driving the Visitor Economy

The CRVA promotes the region’s place brand ‘Charlotte’ through data-driven and strategic marketing efforts to position the Queen City as a destination for visitors, a host site for meetings, conventions and events and a vibrant community to live, work and play.

Place Branding

Our Brands