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The hospitality industry influences so much of how we live, work and play in the Charlotte region. Gain a greater understanding of the visitor economy, activities of the CRVA and the strategic events that enrich our community.
Impact of Tourism
A healthy tourism sector raises the region's profile with visitors, showcases the community’s southern hospitality, helps support broader economic development initiatives and provides revenue to invest in our community. Through destination stewardship and promotion, the CRVA works to strengthen the community’s economic position and vitality, which provides opportunity for all people in the region.
The benefits of a strong visitor economy reach across a community, including employment opportunities, local business support, visitor spending and increased quality of life.
CRVA Annual Report
This year in review provides an organizational overview that summarizes strategic initiatives and operational performance. Included in the report are select highlighted activities from each of the CRVA's brands. The reported Fiscal Year runs July 1 - June 30.
CRVA Economic Impact
As a leading economic development organization, the CRVA's activities result in tangible benefits to the community. Marketing and promotion, meetings and events activity and venue management expertise combine to produce significant financial impact as measured through direct visitor spending, local tax collections, jobs and hotel room nights.
The CRVA has set an ambitious, forward-looking goal for 2019-2023. The five-year Strategic Plan builds on previous successes and emphasizes the organization's role in enhancing community prosperity by creating a vibrant visitor economy.