For media inquiries, interview requests or information related to the CRVA, its brands and venues or the Charlotte Regional Film Commission, please contact:
Gina Sheridan serves as the Chief Communications & Advocacy Officer for the Charlotte Regional Visitors Authority (CRVA), where she leads enterprise-wide strategies to elevate the organization’s voice, visibility, and influence across the visitor economy. A member of the Executive Leadership Team and a trusted advisor to the CEO, Gina guides corporate communications, public affairs, advocacy, and brand reputation efforts—ensuring CRVA’s role is well understood, highly regarded, and aligned with Charlotte’s economic development goals.
Prior to this role, Gina served as the organization’s Chief Marketing & Communications Officer, where she built and led a high-performing team responsible for award-winning branding, marketing, and communications initiatives. Her leadership helped shape public perception of Charlotte as a premier destination for meetings, events, and tourism, while reinforcing the CRVA’s reputation as a collaborative civic partner.
With more than two decades of executive experience at the CRVA, Gina has championed the role of tourism as a vital economic engine and played a key role in advancing support for major events, venue investments, and strategic initiatives. She leads with a focus on transparency, trust, and impact—bringing clarity to complex moments and connection to every story the CRVA tells.
Gina is a Leadership Charlotte alumna, Charlotte Business Journal 40 Under 40 honoree, and currently serves on the boards of Women Executives, Leadership Charlotte, and the Johnson & Wales University Executive Advisory Council.
Chief Communications & Advocacy Officer
Communications • Advocacy • Public Affairs
Covering Charlotte as a visitor destination or a story involving meetings, conventions, sports, entertainment or CRVA-managed venues? Our team can connect you with destination information, story ideas, subject-matter experts, high-quality media assets and assistance coordinating a media visit.
We provide public relations support for Visit Charlotte, the Charlotte Convention Center, NASCAR Hall of Fame, Bojangles Coliseum and Ovens Auditorium, as well as stories about Charlotte’s broader visitor economy.
To request media assets, please click here, or contact our media team:
The hospitality industry influences so much of how we live, work and play in the Charlotte region. Gain a greater understanding of the visitor economy, activities of the CRVA and the strategic events that enrich our community.
Tourism is an economic engine for the Charlotte region. When visitors come for a convention, sporting event, concert, business trip or weekend getaway, their spending reaches hotels, restaurants, shops, attractions, transportation providers and businesses throughout our community.
That activity supports jobs, generates tax revenue and creates opportunities for local businesses while strengthening Charlotte’s ability to compete for future visitors, events and investment. Through destination stewardship, promotion and advocacy, the CRVA works to grow the visitor economy and ensure its impact reaches well beyond the visitor experience.
A strong visitor economy means a stronger Charlotte, creating economic opportunity and helping build a vibrant community for the people who live and work here.
The CRVA Annual Impact Report provides a comprehensive look at the organization’s performance, accomplishments and impact during Fiscal Year 2025 (July 1-June 30). The report includes key results and data across destination sales and marketing, meetings and conventions, major events, venue operations and other areas of the CRVA’s work, along with insights into Charlotte’s visitor economy and its economic impact on the community.
Explore the data, results and milestones that demonstrate how the CRVA delivers on its mission and contributes to Charlotte’s continued growth as a destination.
The CRVA drives economic activity by bringing people to Charlotte and creating reasons for them to stay, spend and return. Through destination marketing and sales, meetings, conventions and major events, venue management and strategic partnerships, our work generates measurable benefits for the community.
That impact can be seen in visitor spending, hotel room nights, jobs, local business activity and tax revenue generated by the people who choose Charlotte as a place to visit, meet and experience.
The CRVA has set its strategic direction and aspirational goals for 2024-2028. The five-year Strategic Plan builds on previous successes and emphasizes the organization's role in enhancing community prosperity by creating a vibrant visitor economy.
