Sensory Inclusive Certification

In partnership with KultureCity, all CRVA venues have achieved Sensory Inclusive Certification. As part of the process, team members undergo training to support guests with sensory needs and how to manage a sensory overload situation.

The Charlotte Regional Visitors Authority (CRVA) has partnered with KultureCity to ensure a sensory-inclusive experience for visitors at each of its managed facilities. The new initiative promotes an accommodating and positive experience for all guests with a sensory challenge who visit the Charlotte Convention Center, Bojangles Entertainment Complex (BOplex, which includes Bojangles Coliseum and Ovens Auditorium) and the NASCAR Hall of Fame. Spectrum Center, for which the CRVA manages back-of-house operations, has also partnered with KultureCity for sensory inclusive certification.

“We are pleased to partner with KultureCity to ensure our team members are prepared to serve our guests with sensory needs,” Tom Murray, Chief Executive Officer of the Charlotte Regional Visitors Authority, said. “As an organization, inclusion is one of the core values that drives us as we strive to deliver memorable customer experiences to each one of our visitors. Thanks to KultureCity, our team is now better equipped to do just that. The sensory bags and training give us more tools and resources to provide an enriching experience for anyone who visits our venues.”

Kulture City Welcome at NASCAR Hall of Fame

The KultureCity certification process entailed staff members at the facilities being trained on how to support those guests with sensory needs and how to manage a sensory overload situation. Refresher training is provided annually. Sensory bags, equipped with noise-canceling headphones, fidget tools, verbal cue cards and weighted lap pads are available at each of the venues for guests who may become overwhelmed by the environment.

Sensory sensitivities or challenges with sensory regulation are often experienced by individuals with autism, dementia, PTSD and other similar conditions. One of the major challenges for these individuals is sensitivity to overstimulation and noise, which is a natural part of the environment in places like the Charlotte Convention Center, the BOplex and the NASCAR Hall of Fame.

Prior to attending an event, guests can download the free KultureCity app (on Apple or Android) and view what sensory features are available and where they can access them. The app also includes a “social story” which will provide a preview of what to expect at each venue.


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