Mission & Vision
Embracing an inclusive, employee first culture, the CRVA is the trusted leader of Charlotte's visitor economy which elevates community prosperity through destination-defining infrastructure, impactful branding and job growth.
Charlotte will be recognized as the most sought after city in the Southeast, known for its undeniable energy, passionate people and captivating experiences.
The CRVA's strategic plan reflects collective priorities balanced across four key areas related to the customers, financial objectives, running the business and people and culture.
The CRVA is passionate about the community we serve. To reinforce a culture that reflects this passion, the organization developed Core Values that embody what working at the CRVA is all about.