Mission & Vision
![](https://crva.imgix.net/NUVOLE-ROOFTOP-TWENTYTWO-171_2021-07-06-235454_awvd.jpg?auto=compress%2Cformat&fit=crop&fm=webp&ixlib=php-3.1.0&q=80&v=1625615694)
![](https://crva.imgix.net/JPrice_QC19-3936-1.jpg?auto=compress%2Cformat&fit=crop&fm=webp&ixlib=php-3.1.0&q=80&v=1644249637)
![](https://crva.imgix.net/First_Ward_Park-5-2.jpg?auto=compress%2Cformat&fit=crop&fm=webp&ixlib=php-3.1.0&q=80&v=1623955109)
![](https://crva.imgix.net/mission-vision/CRVA_111021_5P5A4619.jpg?auto=compress%2Cformat&fit=crop&fm=webp&ixlib=php-3.1.0&q=80&v=1644249910)
Mission
![](https://d2j8c2rj2f9b78.cloudfront.net/uploads/12-16-CRVA-Event-Photography-edited-37.jpg)
Embracing an inclusive, employee first culture, the CRVA is the trusted leader of Charlotte's visitor economy which elevates community prosperity through destination-defining infrastructure, impactful branding and job growth.
Vision
![](https://d2j8c2rj2f9b78.cloudfront.net/uploads/SB_Sep-03-2021_0855version2.jpg)
Charlotte will be recognized as the most sought after city in the Southeast, known for its undeniable energy, passionate people and captivating experiences.
![](https://crva.imgix.net/CharlotteConventionCenter009.jpg?auto=compress%2Cformat&fit=crop&fm=webp&h=420&ixlib=php-3.1.0&q=80&v=1639755869&w=400)
Strategy
The CRVA's strategic plan reflects collective priorities balanced across four key areas related to the customers, financial objectives, running the business and people and culture.
![](https://crva.imgix.net/190123_Partner-Awards_063.jpg?auto=compress%2Cformat&fit=crop&fm=webp&h=420&ixlib=php-3.1.0&q=80&v=1625675141&w=400)
Core Values
The CRVA is passionate about the community we serve. To reinforce a culture that reflects this passion, the organization developed Core Values that embody what working at the CRVA is all about.