The CRVA works to deliver experiences that uniquely enrich the lives of our visitors and residents. Through leadership in destination development, marketing and venue management expertise, the CRVA leads efforts to maximize the region’s economic potential through visitor spending, creating jobs and opportunities for the community.
The NFC Champion Carolina Panthers are officially Super Bowl 50 bound. A win at the Big Game in San Francisco would be a franchise first and mark a new milestone of excellence in Charlotte’s sports history.
The NASCAR Hall of Fame welcomed Class of 2016 inductees Jerry Cook, Bobby Isaac, Terry Labonte, Curtis Turner and Bruton Smith during its annual Induction Ceremony in January. A new Hall of Honor exhibit also opened in conjunction with the Induction to commemorate the accomplishments of this year’s class.
The Panthers’ 15-1 season has made them the team to watch, bringing Charlotte into the national spotlight. The exposure of primetime games garners an estimated 18 – 20 million impressions for the Queen City. Primetime games also helped spur a 40 percent increase in revenue and a 7.1 percent increase in occupancy for Center City hotels.
Visitor Spending Increases to $4.9 Billion in Mecklenburg County
The economic impact of tourism grew by 6.1 percent in 2014, with visitors infusing $4.9 billion in domestic spending into Mecklenburg County. Mecklenburg County represents nearly 23 percent of all travel expenditures in the state and is the number one county in terms of travel spending.
The CRVA/Visit Charlotte announced the winners of the 10th Annual Partners in Tourism Awards at an awards breakfast and ceremony at the Charlotte Convention Center today. Charlotte’s top hospitality and tourism professionals were in attendance to recognize the front-line organizations and...
The storylines will be plenty leading up to Super Bowl 50 on Sunday, Feb. 7.
Is this Broncos quarterback Peyton Manning’s last ride? How will the Panthers’ Cam Newton play in his first Super Bowl?
Carolina’s No. 1 offense vs. Denver’s No. 1 defense: Who will break first? Are we seeing a changing of...
Five of NASCAR’s iconic figures – four drivers and one motorsports entrepreneur – were enshrined into the NASCAR Hall of Fame in Charlotte, North Carolina this afternoon during the Induction Ceremony held in the Crown Ball Room at the Charlotte Convention Center.
Those who added their names to the...
After 11 years as the Thunder Road Marathon, the city’s longest and toughest road race has a new name for 2016: the Novant Health Charlotte Marathon.
The change reflects a shift away from the auto-racing theme organizers have relied on in the past, and puts the emphasis on the community at...
Promoting the destination as an attractive place to live, work, play and visit is a proven economic generator that pays dividends in attracting people to come here. The destination brand, 'Charlotte’s got a lot,' helps us do that and is a powerful vehicle that creates valuable awareness and drives visitor spending.