About CRVA

The Charlotte Regional Visitors Authority (CRVA) is a division of the City of Charlotte that leads in destination development, marketing and venue management expertise. Brands supported by the CRVA include the Charlotte Convention Center, Spectrum Center (formerly Time Warner Cable Arena), Bojangles’ Coliseum, Ovens Auditorium, NASCAR Hall of Fame, Charlotte Regional Film Commission and Visit Charlotte in conjunction with the region’s destination marketing brand, ‘Charlotte’s got a lot.’

The CRVA is funded via local hotel and motel occupancy taxes and a 1% prepared food and beverage tax as well as the revenue created by each of its brand divisions.

Our Vision

Charlotte will be recognized as a leading destination, delivering experiences that uniquely enrich the lives of our visitors and community.

Our Mission

The purpose of the CRVA is to lead the effort in maximizing the region’s economic potential through visitor spending, creating jobs and opportunities for our community. Our valued employees achieve this through leadership in destination asset development, marketing and venue management expertise.

Our Commitment to Diversity and Inclusion

The CRVA is committed to creating awareness and maintaining a diverse and inclusive environment. By embracing, valuing and celebrating our employees’ individual characteristics, backgrounds and values, our diversity and inclusion efforts will focus on:            

•    Promoting a culture of respect, acceptance, understanding and rich dialogue
•    Encouraging our employees to contribute their unique perspectives and experiences

“The CRVA fosters a culture that puts each employee first. I believe it is important to create an environment in which everyone feels valued, included and engaged to bring diverse ideas to the table. Each unique contribution is critical in delivering experiences that enrich the lives of our employees, visitors and community.” – Tom Murray, CRVA CEO, on behalf of the CRVA Executive Team.