Our Brands
Under the CRVA umbrella, the team manages and promotes eight additional brands representing City-owned venues and serving as economic development catalysts for film, meetings, convention sales and tourism.
Representing multiple brands that shape millions of visitor experiences annually, the CRVA is the trusted steward of Charlotte’s visitor economy.
The CRVA leads the region’s visitor economy, bringing together destination marketing, sales and some of Charlotte’s most important venues and visitor assets to strengthen the region as a place to visit, meet and experience.
It’s an industry with significant impact. Tourism supports 1 in 9 jobs in the Charlotte region, with visitors spending a record $6.47 billion in Mecklenburg County and $9.25 billion across the region in 2025. Through our work and partnerships, the CRVA helps turn that visitation into economic opportunity for local businesses, workers and the community.
The Charlotte Regional Visitors Authority has played a role in creating jobs and opportunities for the Charlotte area and the surrounding region since 1951.
